早稲田商2017 III　フレーズ訳

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原文はこちら

No more TV dinners,
no more snacking
with Paul McCartney on the kitchen stereo
and certainly no listening to the more intellectual bits of Radio 4 over breakfast.

If you want to lose weight,
the best accompaniment to a meal
is the sound of your own chewing,
a study suggests.

Psychologists in the US have found
that people consume less food
when they can hear themselves eating.

They believe the effect to be so powerful
※believe O to be C 「OがCだと信じる」
※so ... that ～　「とても...なので～」
that even simply telling somebody that they are eating a crunchy snack
単に誰かに言うこと／カリカリ音がするスナックを食べていると
makes them eat less.

In a considerable benefit to those
～人にとってすごく良い点なのだが
〔who cannot get through a packet of crisps
〔終われない／一袋のスナックを
without making the noise of a small gunfight〕
ノイズを出すことなく／小さな銃撃戦くらいの
, experiments show that
the more people concentrate on the noise of their meal, 
the less they eat.
※the 比較級 ..., the 比較級 ～ 「...すればするほど、～」
and they think the flavours are more intense.

Gina Mohr, assistant professor of marketing at Colorado State University,
said the findings suggested
that people〔who wanted to diet〕could cut down on distracting sounds.
人々〔ダイエットがしたい〕は減らすことができた／気をそらすような音で
※cut down「減らす」、distracting「気をそらすような」

In one experiment,
Dr Mohr and a colleague asked 71 students
※ask O to do「Oに～してくれと頼む」
to sit in a room with a bowl of ten pretzels while wearing a pair of headphones.

Half of the participants had their ears ( ア ) with white noise,
drowning out the sound of their chewing.
※drown out「かき消す」→知っていなくても文脈と”out”という語から想像できるはず。

They ate an average of four pretzels each.

The other half
, who were able to hear themselves eat much more distinctly,
took 2.8 each.

The marketing psychologists also sat 156 undergraduates down in a room
※sit O down「Oを座らせる」
with eight baked crackers〔made from pitta bread〕.

One group read a piece of paper
１つのグループは読んだ／紙切れを
that said:
それ（=a piece of paper）に書いてあった
"Our pitta crackers deliver the crunch〔you crave〕.
このpitta crackersはお届けします／カリカリ音を〔あなたが熱望する〕
You'll love the crispy sound of each bite."

They each ate an average of one fewer than the other group
, who were shown an instruction that emphasised the taste instead.
※instead「その代わりに」→「カリカリ音ではなく」

The researchers believe
that food manufacturers have long understood this phenomenon.

When the company〔behind the Magnum brand of ice creams〕changed their chocolate coating
to stop it slipping off the bar,
※stop O (from) doing 「Oが～するのを止める、防ぐ」
they were inundated with complaints.
※be inundated with ... 「...が殺到する」（←inundate「洪水にする」）

It eventually emerged
that people had largely been buying the bars
precisely because they liked the brittleness of the chocolate and crackling noise〔it made〕when they ate it.
※precisely because「正確に～という理由で」

"To our ( イ ), this relationship had not been examined in existing research
※existing「既存の、今までに存在している」
despite the importance〔that food sound has in the consumer environment〕,"
～にもかかわらず／重要性〔食べ物の音が持つ／消費者環境において〕
the authors wrote in the journal Food Quality and Preference.



True or False
1.
The intellectual programs of Radio 4 are more effective in losing weight
※effective in ...「...において効果的な」
than TV dinners or Paul McCartney on the kitchen stereo.

2.
Psychologists in the US believe
that people eat less
after they are told that they are eating a crunchy snack.

3.
Dr Mohr's findings suggest
that people〔who would like to lose weight〕
should pay close attention to the sound of their own chewing.

4.
Dr Mohr's group was unsuccessful in proving
※be successful in doing「～するのに成功する」
that giving people written notification of food crispiness
人に渡すこと／注意書き〔食べ物のカリカリ音の〕を
can make them eat less.

5.
Dr Mohr's group confirmed previous research results
about the relationship
between food sound and how much people eat.


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